New SA brand from Treasury

02 September, 2010

Treasury Wine Estates – the new name for Foster’s EMEA – has launched a South African wine brand to capitalise on the country’s growth in the UK market.

Wagon Tree, rrp £5, includes a Chenin Blanc, a rosé and a Cabernet/Merlot designed to suit UK palates.

Innovation brand manager Rachel Hawes said: “The South African category is on the increase and we believe the market is now ready to receive a contemporary premium quality wine brand with an affordable price tag.

“Wagon Tree’s £5 recommended retail price is significantly higher than other brands on the market. This price point guarantees the consumer excellent quality wine and retailers an increased profit margin.”




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter