The redeveloped wine portfolio, masterminded by former wine trading controller Laura Jewell MW, achieved a 3.5% sales increase in the most recent quarter of 2010. Spar said this was “spurred by a 151% rise in sales of South African wines during the World Cup and a successful wine festival across the 2,100 licensed stores”.
Spar UK managing director Jerry Marwood said: “On a category basis, we’ve seen strong performances across our fresh food and our wine in particular.
“This suggests that every week we are now seen by our 15 million customers as delivering the products they need to make a home-cooked meal, to pick up food on the go or to buy some quality wine to go with the Sunday lunch.
“We will continue to focus on enhancing this and on encouraging our retailers to find more product lines with genuine local provenance, as well as improving our fresh food offering.”
Sales in the three months to August rose 3.1%.