Mulled wine launch for Crabbie's

03 September, 2010

Halewood International is to extend its Crabbie’s brand this Christmas with the launch of Crabbie’s Ginger Mulled Wine.

The new drink will be available in both the off and on-trade and Halewood said the launch was a bid to “remain at the forefront of innovation in the ginger category” following its success with Crabbie’s Alcoholic Ginger Beer.

The new product should be served warm in a tall glass and is made from a combination of “quality ruby wine, ginger, cinnamon, cloves and citrus fruits”.

Crabbie’s Ginger Mulled Wine will be available in a 70cl glass bottle with an abv of 12% (rrp £4.99).

Richard Clark, head of innovation at Halewood International, said: “In the run up to the festive season both the take home and on-trade are looking for credible branded products that will offer retailers the opportunity to make significant incremental sales.”

The launch will be supported by a national above the line Crabbie’s campaign as well as sampling and in-outlet support.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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