New winter gin from Beefeater

13 September, 2010

Beefeater has developed a new Winter Edition gin, which will go on sale in the UK and selected international markets this year.

The limited-edition spirit, developed by master distiller Desmond Payne, includes additional botanicals such as cinnamon, nutmeg and pine shoots to create “a spiced, warming gin, suitable for the cooler months”, according to producer Pernod Ricard.

Brand director for gins Simon Burley said: “We are committed to driving the category forward by introducing innovative new products and different serving suggestions. The release of the new Beefeater Winter Edition lends itself to creating new gin cocktails at home, as well as being an ideal seasonal gift so we are confident it will be just as successful as the summer edition.”

Beefeater Winter Edition will be available to buy in the UK from Selfridges, Harvey Nichols, Fortnum & Mason and Harrods. It has an abv of 40%.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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