New winter gin from Beefeater

13 September, 2010

Beefeater has developed a new Winter Edition gin, which will go on sale in the UK and selected international markets this year.

The limited-edition spirit, developed by master distiller Desmond Payne, includes additional botanicals such as cinnamon, nutmeg and pine shoots to create “a spiced, warming gin, suitable for the cooler months”, according to producer Pernod Ricard.

Brand director for gins Simon Burley said: “We are committed to driving the category forward by introducing innovative new products and different serving suggestions. The release of the new Beefeater Winter Edition lends itself to creating new gin cocktails at home, as well as being an ideal seasonal gift so we are confident it will be just as successful as the summer edition.”

Beefeater Winter Edition will be available to buy in the UK from Selfridges, Harvey Nichols, Fortnum & Mason and Harrods. It has an abv of 40%.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter