Black Tower has Mini as a prize

17 September, 2010

German wine brand Black Tower is giving consumers the chance to win a Mini in an on-pack promotion.

The competition runs on 1.5 million bottles from October until next spring.

Runner-up prizes of wine and £10 HMV vouchers to be used for movie downloads will also be on offer.

Nik Schritz, managing director of brand owner Reh Kendermann, said: “Black Tower continues to demonstrate its value as a dynamic, must-stock brand with a high rate of sale.

“This promotion will help forge brand sales even further and provide retailers with powerful sales support throughout the festive season and through to next spring.”




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