Dewar’s range gets a facelift

17 September, 2010

Bacardi has revamped the packaging for its Dewar’s whisky range.

A two-part front label split by a wave design has been introduced to symbolise the whisky’s well-rounded flavour and create a “window on to the whisky”.

Packaging for Dewar’s White Label and 12 Year Old have been released first, with 15 and 18 Year Old to follow.

Senior global category director Iain Kennedy said: “Dewar’s believes in making full, well-rounded whiskies – and it is this taste which was the inspiration for our packaging design.”?.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter