Dewar’s range gets a facelift

17 September, 2010

Bacardi has revamped the packaging for its Dewar’s whisky range.

A two-part front label split by a wave design has been introduced to symbolise the whisky’s well-rounded flavour and create a “window on to the whisky”.

Packaging for Dewar’s White Label and 12 Year Old have been released first, with 15 and 18 Year Old to follow.

Senior global category director Iain Kennedy said: “Dewar’s believes in making full, well-rounded whiskies – and it is this taste which was the inspiration for our packaging design.”?.

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