The competition gives consumers the opportunity to win The Greatest Lunch Hour in the History of Ever, defined as three hours taking part in a range of experiences including driving a tank, building a rocket, tightrope walking, chocolate making, riding in a helicopter and “hanging out with llamas”.
The text-to-win competition also has a bonus prize of a £100 restaurant voucher and there will be instant-win prizes of a free bottle of Oasis.
The promotion runs throughout September on 50cl and 1.5-litre bottles, and will be backed by a 10-second tag on the existing Fruity Drinks and Lunchtime Dreams TV ad.
There will be dedicated radio ads, a six-sheet outdoor campaign and POS.
Oasis launched a marketing campaign to tap into lunchtime sales earlier this year. CCE says TNS Worldpanel data suggests Oasis is the number one indexing soft drink consumed with sandwiches.