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17 September, 2010

A Caramel Cream variety of Kit Kat Senses is being launched by Nestlé UK on September 27.

The new flavour will replace the existing hazelnut bar which Nestlé claimed had added £33 million to the confectionery market since its launch.

Packs with a pink ribbon flash will mark the launch, with a 10p donation going to the charity Breast Cancer Campaign in support of October’s Breast Cancer Awareness month, when consumers activate the donation online.

The launch is being backed by a £2 million ad campaign targeted at 25 to 34-year-old women, including outdoor and digital activity.

PR activity will include the chance to win tickets to the Concert for a Cure in December, featuring up-and-coming and established British artists.

Trade communications manager Graham Walker said: “Research shows innovation drives category growth. Kit Kat Senses has been successful in bringing female consumers to the market.”




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