The new flavour will replace the existing hazelnut bar which Nestlé claimed had added £33 million to the confectionery market since its launch.
Packs with a pink ribbon flash will mark the launch, with a 10p donation going to the charity Breast Cancer Campaign in support of October’s Breast Cancer Awareness month, when consumers activate the donation online.
The launch is being backed by a £2 million ad campaign targeted at 25 to 34-year-old women, including outdoor and digital activity.
PR activity will include the chance to win tickets to the Concert for a Cure in December, featuring up-and-coming and established British artists.
Trade communications manager Graham Walker said: “Research shows innovation drives category growth. Kit Kat Senses has been successful in bringing female consumers to the market.”