JTI gives Sterling packaging makeover?

17 September, 2010

JTI is updating the packaging for its Sterling value cigarette brand.

Existing packs are carrying information about the redesign this month and in October the new packs will be available with a cellophane wrap covering.

The complete new look will go on-shelf in November. UK head of communications Jeremy Blackburn said: “The new look will keep the brand modern and relevant for adult smokers who are looking for a quality proposition at a value price.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know