Campaigners hit out at Challenge 25 for ‘penalising’ adults

17 September, 2010

A group campaigning for “freedom in everyday life” has called for the abolition of Challenge 25 and similar age checks.

The Manifesto Club – which also has an ongoing campaign against the alcohol ban on the London Underground – says adults in their late 20s and 30s are being “infantilised” by constant age checks and thousands of innocent adults are being penalised by not being able to make legal drink purchases.

A survey by the organisation found that young people of legal drinking age were only able and willing to show ID to buy alcohol in 46% of attempted purchases. In 35% of incidents where ID was asked for, they left empty-handed.

The report’s author Dolan Cummings said that Challenge 21 and 25 policies are causing confusion among shopworkers about what the legal age limit is for buying alcohol, with store staff frequently refusing sales to people over 18 but under 25.

Cummings said: “The assumption until now has been that there’s no harm in it but many people find it demeaning to be continually asked for ID.”

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know