Drinkaware reveals its survey results

17 September, 2010

More than a third of young adults drink to get drunk, according to an ICM Poll for alcohol awareness charity Drinkaware.

The survey also found that three-?quarters of 18 to 24 year olds regret their drunken behaviour, including not knowing how they got home, having a one-night stand or ending up in hospital.

The survey was conducted to launch Drinkaware’s latest Why Let Good Times Go Bad? campaign, being run with the backing of 40 drinks companies.

More than 7,000 supermarkets and off-licences will use in-store signs to provide “tips for smarter drinking”.

The campaign will also be branded on 13 million drinks packs, and posters will appear in phone boxes and train stations.

Drinkaware chief executive Chris Sorek said: “We know most young adults drink, but the fact that so many get into situations they regret means we should nudge them to change their behaviour.”

Bookmark this

Site Search


Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know