Limited edition pack from Carling

22 September, 2010

Carling is launching a limited edition 10-can pack with a branded glass.

The packs are available in the impulse channel.

Annette Middleton, senior brand manager at Molson Coors (UK), said: “We believe the experience consumers have of beer is inconsistent and the in-home drinking experience is often lacking in substance.

“We are committed to ensuring that every in-home beer drinking experience is as good as it should be.”

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