Relaunch for Six Isles whisky

23 September, 2010

Ian Macleod Distillers has relaunched its Six Isles blended malt Scotch.

The new packaging features a two-part label and a “tapered antique” bottle shape.

Marketing director Iain Weir said: “The update of the packaging make its representative of the exceptional quality of the Six Isles and adds great value to its presentation

“The new packaging emphasises the premium positioning of the whisky and showcases the brand to its best.”

Six Isles gets its name from Isaly, Jura, Skye, Mull, Orkney and Arran, the islands from which the whisky in the blend comes.

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Is blended Scotch overshadowed by single malt in retailers?

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