The competition will see a winner every week from the start of October until January and the promotion will be available on all eight to 24 can packs and 10 to 20 bottle packs of Carlsberg and Carlsberg Export.
Each package contains a 47” 3D TV, a Sky+HD box, a year’s subscription to Sky World and Sky+HD and four pairs of 3D glasses.
Paul Davies, director of brands and insight at Carlsberg UK, said: “Carlsberg UK research has shown that consumers are spending more of their leisure relaxing at home.
“We want to give our customers something that can really help them make the most of this consumer trend.”
The promotion will be supported through-the-line by a press, radio and digital campaign.
Consumers will also have the chance to claim a free pair of Carlsberg branded glasses by sending in a token contained in every promotional pack.