Grants zones in on Tullamore Dew

01 October, 2010

Scotch whisky producer William Grant & Sons has sold its Carolans, Frangelico and Irish Mist liqueur brands, less than three months after buying them from Magners firm C&C International.

Italian spirits group Campari is paying e128 million for the liqueur brands.

The latest deal is a clear sign that Tullamore Dew Irish whiskey was the key prize for Grants in the package it originally bought.

Grants has already set up a new marketing office in Dublin to handle the brand.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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