Grants zones in on Tullamore Dew

01 October, 2010

Scotch whisky producer William Grant & Sons has sold its Carolans, Frangelico and Irish Mist liqueur brands, less than three months after buying them from Magners firm C&C International.

Italian spirits group Campari is paying e128 million for the liqueur brands.

The latest deal is a clear sign that Tullamore Dew Irish whiskey was the key prize for Grants in the package it originally bought.

Grants has already set up a new marketing office in Dublin to handle the brand.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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