Disaronno steps up TV ad campaign

01 October, 2010

First Drinks is to advertise its Disaronno liqueur brand on TV throughout November and December.

The brand has also become sponsor for prime-time programming on Sky’s Comedy Central channel. The package includes ad break idents during shows such as Scrubs and Two and a Half Men.

The moves are part of a £3 million support package for Disaronno this year.

Senior brand manager Mark Collins said: “It will be impossible to miss Disaronno in this crucial sales period.

“We have doubled marketing invest­ment this year, including on our first-ever TV ads during peak summer months.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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