Blossom Hill ends Wimbledon link

01 October, 2010

Blossom Hill has ended it sponsorship of Wimbledon tennis after four years.

Owner Percy Fox said it was time for the brand to run a campaign that went beyond the Wimbledon fortnight, after reporting a very successful summer.

Blossom Hill was the UK’s top rosé brand over the three summer months, and increased its market share by 15% according to Nielsen.

Its £1 million Summer Perfectly Served campaign centred around the tournament and gave it 74% brand awareness among its core target audience – up from 68% in 2009, according to media analyst Millward Brown.

Blossom Hill’s plans for the coming summer are to be announced early next year.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter