La Ch‚sse forges Le Creuset connection

01 October, 2010

French wine brand La Ch‚sse is giving consumers the chance to win £500 worth of Le Creuset cookware in a neck-collar promotion.

There are runners-up prizes of Screwpull accessories in the promotion which runs in multiples until February.

UK agent Guy Anderson Wines said the Le Creuset promotion was the first in a series with the cookware producer, aimed at linking La Ch‚sse wines with food.

It coincides with the launch of a La Ch‚sse website which has tips on food and wine pairing.




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Rosť tinted glasses

I†was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosť has subtly but steadily become a stalwart of many merchantsí ranges, with Provence firmly at the top and asked for by name.

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