Austria welcomes higher wine prices

01 October, 2010

Austrian wine producers have welcomed an increase in prices paid for their wines in overseas markets. Figures from Statistik Austria showed export values up 10% in the first half of 2010, against a 3.3% decrease in volumes.

The average price per litre of exported wine rose from e1.68 to e1.91 over the same period. The share of bottled wine exports rose from 86% to 90%.

Willi Klinger, general manager of the Austrian Wine Marketing Board, said: “We’ve achieved the highest average price ever, which brings us even closer to a goal we set in 2007 to reach an average export price of e2 per litre.”?Sales gains were made in the UK market in early 2010 following what the AWMB called a “difficult” 2009.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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