Austria welcomes higher wine prices

01 October, 2010

Austrian wine producers have welcomed an increase in prices paid for their wines in overseas markets. Figures from Statistik Austria showed export values up 10% in the first half of 2010, against a 3.3% decrease in volumes.

The average price per litre of exported wine rose from e1.68 to e1.91 over the same period. The share of bottled wine exports rose from 86% to 90%.

Willi Klinger, general manager of the Austrian Wine Marketing Board, said: “We’ve achieved the highest average price ever, which brings us even closer to a goal we set in 2007 to reach an average export price of e2 per litre.”?Sales gains were made in the UK market in early 2010 following what the AWMB called a “difficult” 2009.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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