Versare relaunches with extended varieties and labels

01 October, 2010

Cellarvino has relaunched its Versare Italian wine brand with new labels and outer packaging.

A Sauvignon Blanc and Shiraz have also been added to the range, which is aimed at independent retailers through the wholesale channel.

The new wines join a line-up which already comprises Pinot Grigio, Chardonnay, Pinot Grigio Rosé, Cabernet Sauvignon, Merlot, Rosso and Bianco.

The new labels give greater emphasis to Veneto – the region where the wines are made – and the brand name and grape variety have been colour-coded. The wines have an rrp of £3.99.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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