Disaronno steps up TV ad campaign

01 October, 2010

First Drinks is to advertise its Disaronno liqueur brand on TV throughout November and December.

The brand has also become sponsor for prime-time programming on Sky’s Comedy Central channel. The package includes ad break idents during shows such as Scrubs and Two and a Half Men.

The moves are part of a £3 million support package for Disaronno this year.

Senior brand manager Mark Collins said: “It will be impossible to miss Disaronno in this crucial sales period.

“We have doubled marketing invest­ment this year, including on our first-ever TV ads during peak summer months.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter