Cider Club UK has been founded by IT consultant and web designer Duncan Mercer and is selling ciders from individual producers by the 12-bottle case, along with a number of mixed cases.
The service also invites users to join its Cider Circle to receive a pre-selected case by subscription. Circle members get a 10% discount on extra purchases.
Mercer said he started the business in response to finding a lack of traditional farm-produced ciders online.
“It’s very early days but each day we’re gradually gaining awareness,” he said.
Producers represented on the website include Brook Farm, Mahorall and Ross-on-Wye Cider & Perry.