Pigs in Blankets and Christmas Turkey varieties of the snacks will include a blank box on the pack for consumers to add their own festive message.
The launch of the Merry Pringles range is being backed by a marketing campaign including TV, press and online ads from November. There will also be POS.
Paul Lettice, trade communications manager at brand owner P&G, said Pringles was consumed by 10.2 million households at Christmas.
He added: “In fact, 40% of Pringles sales are made around this time of year, so
it represents a great opportunity for retailers to increase their snacks sales and boost profits.
Retailers should ensure they have good stock levels of the new festive Pringles alongside other popular Christmas-themed products to make the most of the sales opportunity in the coming months.”