Pringles adds two Christmas flavours

01 October, 2010

Two limited edition Christmas flavours and packs will be available from Pringles this week.

Pigs in Blankets and Christmas Turkey varieties of the snacks will include a blank box on the pack for consumers to add their own festive message.

The launch of the Merry Pringles range is being backed by a marketing campaign including TV, press and online ads from November. There will also be POS.

Paul Lettice, trade communications manager at brand owner P&G, said Pringles was consumed by 10.2 million households at Christmas.

He added: “In fact, 40% of Pringles sales are made around this time of year, so

it represents a great opportunity for retailers to increase their snacks sales and boost profits.

Retailers should ensure they have good stock levels of the new festive Pringles alongside other popular Christmas-themed products to make the most of the sales opportunity in the coming months.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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