Coca-Cola kicks off SPL connection

01 October, 2010

Coca-Cola GB has signed a deal to become an official partner of football’s Scottish Premier League from the start of the 2010/11 season.

The three-year deal was sealed by SPL chief executive Neil Doncaster (pictured left) and Alan Halliday, regional director Scotland for CCE.

Halliday said: “The SPL provides a fantastic platform for us to really connect with local communities and fans who are passionate about their clubs across the country.”

Doncaster added: “We look forward to developing this partnership over the next three years to promote the SPL.”




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter