Coca-Cola kicks off SPL connection

01 October, 2010

Coca-Cola GB has signed a deal to become an official partner of football’s Scottish Premier League from the start of the 2010/11 season.

The three-year deal was sealed by SPL chief executive Neil Doncaster (pictured left) and Alan Halliday, regional director Scotland for CCE.

Halliday said: “The SPL provides a fantastic platform for us to really connect with local communities and fans who are passionate about their clubs across the country.”

Doncaster added: “We look forward to developing this partnership over the next three years to promote the SPL.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter