Foster's brings back Alan Partridge

11 October, 2010

Alan Partridge is back in business thanks to a deal with Foster’s.

The Heineken UK brand is sponsoring a series of 12 11-minute episodes on its website, fostersfunny.co.uk, from November 5.

Marketing manager Gayle Harrison said: “We are delighted to be working with one of the UK’s all-time favourite comedy shows as part of Foster’s comedy sponsorship programme and we look forward to increasing the brand’s dialogue and engagement with lager drinkers through this exclusive new partnership.”

Partridge himself said: “I am delighted to announce that, after years as a regional broadcaster on North Norfolk Digital, my groundbreaking radio segment, Mid Morning Matters will now be accessible to a potential audience of billions via the world wide web.

“That it has taken Foster’s to help realise my dream of joining the information superhighway is a damning indictment of the established broadcasters.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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