Magners volumes up despite sales fall

12 October, 2010

Magners volumes have risen in Britain for the first time since 2007, according to the cider’s owner, C&C.

But despite the 0.7% uplift, the brand’s net sales fell by 5.8% - a performance the company blames on duty increases and the increasing proportion of throughput in the off-trade.

The figures relate to the 24 weeks to August 7, a period when C&C said marketing activity for the cider had been “intense”.

C&C said its integration of the Tennent’s and Gaymers businesses was now complete. The disposal of the group’s spirits and liqueurs business to William Grant was completed on July 1.

Chief executive John Dunsmore said: “Economic conditions in the group’s core markets of Ireland and the UK remain unpredictable and challenging. Consequently, we are appropriately cautious in our outlook.”




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