Jacob's Creek in Wimbledon tie-up

12 October, 2010

Jacob’s Creek has succeeded Blossom Hill as the official wine of Wimbledon.

The Pernod Ricard brand has signed a deal with the All England Club which starts with next summer’s event and runs until 2015.

Jo Adamo, global marketing director for Jacob's Creek, said: “Wimbledon is an international icon and offers great exposure in all of our key markets. It captures the imagination of millions and as such provides a wonderful opportunity to align Jacob’s Creek with the hearts and minds of spectators around the world.”

Blossom Hill has been the tournament’s official wine for the past four years.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter