Jacob's Creek in Wimbledon tie-up

12 October, 2010

Jacobís Creek has succeeded Blossom Hill as the official wine of Wimbledon.

The Pernod Ricard brand has signed a deal with the All England Club which starts with next summerís event and runs until 2015.

Jo Adamo, global marketing director for Jacob's Creek, said: ďWimbledon is an international icon and offers great exposure in all of our key markets. It captures the imagination of millions and as such provides a wonderful opportunity to align Jacobís Creek with the hearts and minds of spectators around the world.Ē

Blossom Hill has been the tournamentís official wine for the past four years.

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