Cider maker launches apple juice

12 October, 2010

Aspall has introduced 100% Pressed English Apple Juice following a successful trial in around 100 south east supermarkets earlier this year.

The product has an RRP of £1.89 per 1-litre bottle and uses a blend of sweet English Cox and sharp English Bramley, creating a “fresh, natural nose with a crisp sweet taste and dry notes”, according to the family cider business.

Aspall commercial director Geoff Bradman said: “We have supplied apple juice to the trade for over 40 years and pioneered apple juice distribution 20 years ago.

“Offering an alternative to the plethora of imported products, our new apple juice is made from 100% pressed English apples to provide the best quality taste possible. Sales of the juice have already exceeded all expectations and our overall business continues to grow.”

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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