But while 67% of independent wine merchants say wine sales over £8 have grown over the past year, a small proportion – 8% – say sales have declined, and 13% believe they will drop in the coming year.
The retail view is far less positive than that of wine suppliers polled for OLN’s Wine Report in July. More than three-quarters of them reported then that their wine sales over £8 had grown in the past year, and 89% expected them to continue to grow in coming years.
The most popular price point for independents polled in OLN’s latest survey was £6.01-£8, which was the average selling price for 38% of retailers. Twenty-five per cent sold most of their wines at £9.01-£10, 21% sold most at £8.01-£9 and 17% had an average selling price at over £15.
The pricing picture is broadly similar to OLN’s last independent merchant research in February, which showed
that 35% of retailers had an average selling price of £6-£8, but found wines priced £8-£15 more popular and wines over £15 less popular than the latest poll.
Bottom-end prices have also slipped off the radar in this month’s survey. None of those polled said their average bottle price was between £4-£6, compared with 8% in February.