He will leave on December 10 but will act as a consultant to AWBC on “the execution of some fine wine marketing activities over the coming period”, the organisation said.
Chief executive Andrew Cheesman said: “After seven years of service to the organisation and the Australian wine sector, in which time he has made significant contributions to the development and implementation of key industry strategies, Paul has decided to explore broader opportunities and personal development outside the organisation.”?He said the AWBC would recruit a marketing director “charged with working closely with our wine community and allied agencies to deliver renewed programmes and activities to meet the fast- moving agenda of the whole category”.
The generic marketing of Australian wines has been dogged by tensions in recent times, between factions which favour an approach to promotion of regional diversity and those who advocate a more general approach.
The post of director of Wine Australia in the UK and Europe is still vacant after Lisa McGovern resigned last month.
Cheesman added: “AWBC is building a commercially aware and customer-focused culture where industry needs are at the very centre of our business. We are embracing change, which includes introducing new people, new ideas and a different approach into our business.”?OLN has learned that Henry’s visit to the UK this month, originally planned to oversee recruitment of a new UK head, is due to go ahead despite
In the meantime, John McDonnell, regional manager for Ireland, is supporting the London office for two days a week.