Gondola rebrands and looks to seasonal spirits offer

15 October, 2010

The online wine business co-owned by Peter Jones of TV’s Dragons’ Den fame is to start selling a range of spirits and gift packs from next month.

Gondola Wines has also been rebranded as yourfavouritewines.com and has expanded its wine range.

Business head Angela Mount said the spirits range was being lined up for the Christmas market and would feature the main categories and well-known brands.

“I’d like to think spirits could be an ongoing part of the range,” said Mount. “It’s branching out from the core business but there’s no reason why spirits can’t fit in with people who are ordering a couple of everyday wines, a couple of premium wines and some Champagne.”?Premium branded wines from Louis Latour, Vidal Fleury, Groote Post, Villa Maria, Taittinger, Louis Jadot, Cordorníu and Italian producer GIV have been added to Your Favourite Wines’ portfolio.

Mount said: “Initially, because we said we’d have brands, there was an industry perception they would just be entry-level. But really it always meant the more established, well-known names, which could equally be Gallo or Krug, as long as they are names people know and trust.”?




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