Booker supports indies with seasonal discounts

15 October, 2010

Booker and its suppliers have invested £8 million in cutting the prices of 500 products to help independents stay competitive over Christmas in its biggest ever price initiative.

Eighteen wine, spirit and cider brands are among the 500 slashed prices, including Mumm Champagne cut from £23.89 to £19.99, 12 bottles of Johnnie Walker Black Label down from £115.99 to £97.99 and Jacques cut from £14.95 to £13.45 for 6x75cl.

Prices have also been reduced in grocery, soft drinks and non-foods.

Retail sales director Steve Fox told OLN: “It’s not about a price war – it’s about continually looking at ways of improving the price offer for our customers.

“We think it is going to be a challenging next six, 12 or 18 months and if we can help our customers make more profits that is good news for us. We are here to support the independents and that is what we will do.”?This is the first of a series of Rollback promotions and ends on January 3 – the second set of 500 products will have their prices slashed for 12 weeks from then.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter