The new line has an rrp of £3.79 for a 400g drum.
Sharing drums from previous festive selling periods are to get a new run-out.
KP nuts drums all have the same rrp as the new product and include Honey Roast Peanuts, Dry Roasted Peanuts and Original Jumbo Peanuts, plus Jumbo Sweet Chilli Nuts.
Christmas sharing drums of Mini Cheddars, Cheeselets, Twiglets, Cheese Footballs and Hula Hoops Stars & Hoops will all have a £2.99 rrp.
Commercial manager Nick Stuart said: “UB’s range of festive sharing drums delivered sales of £14 million during Christmas 2009 and grew by 10%.
“Christmas displays should be in-store from October and supported by added-value promotions to ensure sales are won early.”