Indies confident on premium wine

15 October, 2010

The majority of independent retailers have seen premium wine sales rise and are optimistic they will continue to do so, an OLN poll has revealed.

But while 67% of independent wine merchants say wine sales over £8 have grown over the past year, a small proportion – 8% – say sales have declined, and 13% believe they will drop in the coming year.

The retail view is far less positive than that of wine suppliers polled for OLN’s Wine Report in July. More than three-quarters of them reported then that their wine sales over £8 had grown in the past year, and 89% expected them to continue to grow in coming years.

The most popular price point for independents polled in OLN’s latest survey was £6.01-£8, which was the average selling price for 38% of retailers. Twenty-five per cent sold most of their wines at £9.01-£10, 21% sold most at £8.01-£9 and 17% had an average selling price at over £15.

The pricing picture is broadly similar to OLN’s last independent merchant research in February, which showed

that 35% of retailers had an average selling price of £6-£8, but found wines priced £8-£15 more popular and wines over £15 less popular than the latest poll.

Bottom-end prices have also slipped off the radar in this month’s survey. None of those polled said their average bottle price was between £4-£6, compared with 8% in February.

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