There are 10 products in the initial range, including wheat and abbey beers from the Huyghe Brewery in Belgium, and one each from Scottish brewers Harviestoun, Brewdog and Williams Bros.
Harviestoun is supplying a 6% abv porter, Brewdog a 9.2% abv American Double IPA and Williams Bros a 3.8% abv alcoholic ginger beer. Another Belgian brewer, Castle, has produced a kriek (cherry) beer at 3.2% abv.
Oak-matured and organic pear ciders have been produced by Westons, with Thatchers supplying a single-orchard cider and the Belgian cider firm Stassen providing a prestige product with a £3.99 price tag for a 36.5cl bottle.
Beer buyer Chiara Nesbitt said: “We have sourced top-of-the-range beers which we believe will challenge the customer and broaden their experience.
“The range has been produced with suppliers which are known for consistently producing quality.”