Revamp for Londis and Budgens wines

15 October, 2010

Budgens and Londis have given their French and Italian ranges a new look in the run-up to Christmas.

The ranges have been given distinctive, contemporary labels that aim to make it clear which country they are from, while back labels have more information on the style of wine, wine industry taste standards, serving instructions and allergy information.

The French range includes a Fitou, Corbières and Rosé d’Anjou among other AOC, vin de pays and table wines, while the six-strong Italian range focuses on classic regions including Frascati and Chianti.

“We are capitalising on the opportunity to further grow wine sales since the economic conditions favour the off-trade as consumers look for a cheaper alternative to going out to drink,” said trading director Willie Hamilton.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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