Chance for Tuborg fans to bag a prize

15 October, 2010

Tuborg is looking to strengthen its links with music through an on-pack record bag giveaway.

Fashion label Gio-Goi has created an exclusive record bag for the Carlsberg-owned beer brand.

Fans who collect eight Gio-Goi tokens from promotional packs can claim one of the 3,000 limited edition bags, and will also be entered into a draw to win a trip to Ibiza for four people.

“We are delighted to unveil this partnership between two cutting-edge ?brands,” said Carlsberg UK director of brands and insight Paul Davies. “Both share a passion for music and have similar target markets: 18 to 24-year-olds who love music and fashion.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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