Chance for Tuborg fans to bag a prize

15 October, 2010

Tuborg is looking to strengthen its links with music through an on-pack record bag giveaway.

Fashion label Gio-Goi has created an exclusive record bag for the Carlsberg-owned beer brand.

Fans who collect eight Gio-Goi tokens from promotional packs can claim one of the 3,000 limited edition bags, and will also be entered into a draw to win a trip to Ibiza for four people.

“We are delighted to unveil this partnership between two cutting-edge ?brands,” said Carlsberg UK director of brands and insight Paul Davies. “Both share a passion for music and have similar target markets: 18 to 24-year-olds who love music and fashion.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know