Sovereign packs turn on city lights
Published:  15 October, 2010

JTI has launched a range of four limited edition pack designs for its Sovereign brand. They have a “city lights” theme and are available for six weeks only.

Each outer pack contains stocks of all four packs.

Head of communications at JTI Jeremy Blackburn said: “Sovereign sells particularly well in local convenience stores, CTNs and forecourts in comparison with other channels.

“Retailers in south east England and the Midlands should take special note as Sovereign is particularly strong here,” he added.

JTI has also added packs of 14 cigarettes to its Mayfair and Silk Cut brands, with rrps of £3.82 and £4.41 respectively.




Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter