Wine sales creep up despite volume fall

27 October, 2010

The latest Nielsen figures show that off-trade wine volumes continue to decline despite a small rise in sales value.

The total amount of wine sold in the 12 months to October 2 fell by 1%, while value rose 3% to £5.3 billion. This increase has been attributed to increases in duty, unfavourable exchange rates and other rising fixed costs, meaning supplier margins are under increasing pressure.

Average price per bottle now stands at £4.45 in the take-home sector compared to £4.30 a year ago.

Blossom Hill continues to be the best-selling off-trade wine brand, achieving a 1% sales increase over the period.

Second-placed Hardys saw sales climb 25%, Echo Falls by 50% and First Cape by 7%.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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