Meantime launches London Lager

27 October, 2010

Meantime has introduced London Lager, an unpasteurised beer which is cold matured for six weeks before being packaged.

The lager is made with Golding hops from Kent and East Anglian barley.

The beer is being launched initially in the on-trade and promoted with a caravan being towed around London by a black cab. As well as offering passers-by the chance to sample the new beer, consumers will be invited to appear in photographs and short films for the brandís Facebook page.

Meantime, established by master brewer Alastair Hook, moved to its new home in Greenwich earlier this year.

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