The charity claims that current voluntary advertising regulations are failing to protect children from drinks ads.
It claimed up to 5 million children were exposed to alcohol advertising during the World Cup, including a total of seven ads shown during England games against Algeria and the US, for brands including Stella Artois, Magners and WKD.
It claims children who are exposed to alcohol marketing have a greater likelihood of drinking more at an earlier age.
Chief executive Don Shenker said: “Alcohol producers and advertising regulators are clearly not taking their responsibilities seriously enough and only a watershed ban and an internet ban will prevent the vast majority of children from being exposed to alcohol marketing.”?Wine & Spirit Trade Association chief executive Jeremy Beadles said: “The marketing and advertising restrictions Alcohol Concern seeks would hit the pockets of millions of consumers and threaten the livelihoods of thousands of people working in the media, advertising and TV, not to mention the drinks industry,” he said.
An Advertising Standards Authority spokesman added: “The UK’s alcohol advertising rules are among the strictest in the world. The rules are based on the latest Department of Health evidence and were subject to full public consultation.
“We have not seen evidence, including from Alcohol Concern, that the current restrictions need tightening further.”