Wine clubs for online retailer

29 October, 2010

The online branded wine retailer Your Favourite Wines has signed a deal to develop wine club services for 23 organisations this side of Christmas.

The agreement – with specialist wine club provider My Wine Club and the online sales promotion and web technology company AI – includes clubs for charities and public sector organisations. These include the Royal National Lifeboat Institution, the Ministry of Defence, the Federation of Small Businesses, British Eventing and the Caravan Club. Further clubs are planned for 2011.

Angela Mount, head of trading and marketing for Your Favourite Wines, said: “We are getting more and more approaches from businesses, affinity partners and major institutions who want to include recognised and trusted wine names as part of their reward scheme or wine club. We are in a perfect position to deliver this.”?My Wine Club has signed a licensing agreement to supply drinks bearing the RAF brand identity.

The RAF range will be sold through Your Favourite Wines and in supermarkets.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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