Bulmers wants shoppers to see Red

29 October, 2010

Heineken UK is supporting its new

imited edition Bulmers cider with an above-the-line campaign.

Bulmers Red Apple has been released as a follow-up to the cider brandís Summer Blend product. It is being backed by a national outdoor campaign, video-on-demand ads, digital marketing and in-store sampling. Posters will appear on outdoor sites and near grocery stockists from November.

Stockists of the limited-edition variant will also appear on an updated version of the Bulmers smartphone app.




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Rosť tinted glasses

I†was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosť has subtly but steadily become a stalwart of many merchantsí ranges, with Provence firmly at the top and asked for by name.

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