Bulmers wants shoppers to see Red

29 October, 2010

Heineken UK is supporting its new

imited edition Bulmers cider with an above-the-line campaign.

Bulmers Red Apple has been released as a follow-up to the cider brand’s Summer Blend product. It is being backed by a national outdoor campaign, video-on-demand ads, digital marketing and in-store sampling. Posters will appear on outdoor sites and near grocery stockists from November.

Stockists of the limited-edition variant will also appear on an updated version of the Bulmers smartphone app.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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