imited edition Bulmers cider with an above-the-line campaign.
Bulmers Red Apple has been released as a follow-up to the cider brand’s Summer Blend product. It is being backed by a national outdoor campaign, video-on-demand ads, digital marketing and in-store sampling. Posters will appear on outdoor sites and near grocery stockists from November.
Stockists of the limited-edition variant will also appear on an updated version of the Bulmers smartphone app.