Aspall apple juice gets UK roll-out

29 October, 2010

Niche cider firm Aspall has launched a bottled 100% Pressed English Apple Juice following a successful trial in 100 supermarkets in south east England earlier this year.

The juice, a blend of sweet English Cox and sharp English Bramley apples, is being launched nationally with listings in Waitrose, east of England Co-op and Ocado, and has an rrp of £1.89 for a 1-litre bottle.

The juice offers an alternative to the plethora of imported products, said Aspall commercial director Geoff Bradman.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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