Price-mark push for Nestlé brands

29 October, 2010

Nestlé has launched price-marked packs of its Toffee Crisp, Aero Peppermint, Aero Bubbles, Kit Kat milk four-finger, Kit Kat Chunky and Yorkie bars.

Priced 45p, they are all available while stocks last from wholesalers and cash and carries.

Nestlé said a HIM promotions and price study found 40% of convenience shoppers would be encouraged to buy a price-marked pack over a non-price-marked pack.

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