Space Raiders are foiled by UBUK

29 October, 2010

United Biscuits UK has relaunched its Space Raiders snack range.

The company said it has improved the recipe and is introducing foil packaging to the range for the first time.

It is also adding Saucy BBQ to the existing Pickled Onion, Beef and Spicy flavours in the line-up.

The products are available in 20p price-marked packs.

“Space Raiders is something of a cult brand,” said George Johnston, marketing director for bagged snacks at United Biscuits UK. “It is delivering phenomenal growth of 51%.

“For a mature brand, this is quite unusual, but we attribute it to consumers recognising both the good honest value a bag of Space Raiders continues to offer and the nostalgia surrounding the brand.”

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