New formats for Crabbie's

05 November, 2010

Halewood International has launched a new 70cl bottle and 33cl multipack for its Crabbie’s Alcoholic Beer brand exclusively for the off-trade.

A spokeswoman claimed the 70cl bottle provides consumers with a sharing size bottle packaged in a “convenient fridge-friendly screw top format”, which allows the product to be kept in the fridge.

The 33cl multipacks are available as a four pack (rrp £5) and a six or eight pack of 50cl bottles retailing at £11.94 and £15.92 respectively.

Brand manager Al Cross said: “The new pack formats allows us to reach a much wider and more diversified audience, the sharing bottle is designed to be kept in the fridge at home.

"The multipack cases allows consumers to easily cater for social occasions such as Christmas parties.”




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter