New formats for Crabbie's

05 November, 2010

Halewood International has launched a new 70cl bottle and 33cl multipack for its Crabbie’s Alcoholic Beer brand exclusively for the off-trade.

A spokeswoman claimed the 70cl bottle provides consumers with a sharing size bottle packaged in a “convenient fridge-friendly screw top format”, which allows the product to be kept in the fridge.

The 33cl multipacks are available as a four pack (rrp £5) and a six or eight pack of 50cl bottles retailing at £11.94 and £15.92 respectively.

Brand manager Al Cross said: “The new pack formats allows us to reach a much wider and more diversified audience, the sharing bottle is designed to be kept in the fridge at home.

"The multipack cases allows consumers to easily cater for social occasions such as Christmas parties.”

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