Scotch celebrates origin victory in China
Published:  12 November, 2010

Scotch whisky producers are toasting a deal which will allow only whisky made in Scotland to be sold as Scotch in China.

Chinese sales of Scotch whisky are expected to double as a result of the deal signed by business secretary Vince Cable.

Agriculture minister Jim Paice said: “This is great news for Scotch whisky producers, who already enjoy global success and have an unparalleled chance to build on this in another huge export market.” Scotch whisky producers are celebrating an export-led recovery in sales. The value of global shipments rose 17% in the first half of 2010 to just short of £1.5 billion, with South Korea, South Africa and the US showing some of the biggest gains.

In all, nine out of the top 10 biggest export markets for Scotch showed an increase, with crisis-hit Greece the only one to see a fall.

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