Stoli ads to build on UK presence

12 November, 2010

An ad campaign for Stolichnaya vodka, featuring Hollywood actress Julia Stiles, has transferred from the US to the UK.

The campaign poses the question: Would You Have a Drink With You? and will run in cinemas and in the press.

The ads feature Stiles – best known for her role in the Bourne series of films – having a drink with a more glamorous but less friendly version of herself.

Andrey Skurikhin, partner at brand owner SPI Group, said: “The UK is a critical market for Stolichnaya, second only to the US in terms of volume.

“This campaign supports our plans to build awareness in this market.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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