Corky’s offers Curious serves

12 November, 2010

Global Brand’s Corky’s liqueur is being supported by a £1 million campaign with a circus freak show theme.

The Curious World of Corky’s will use POS and in-outlet activity to promote unusual serves such as twisted shots and pitchers served in teapots.

The supplier said off-trade retailers could use the serves – which have been principally devised for bars and pubs – to drive sales in take-home.

The serving suggestions include pouring Corky’s Strawberries & Cream over vanilla ice cream or adding Corky’s White Chocolate to an after-dinner cappuccino.

Kate Hodson, core brands manager at Global, said: “There are a million and one ways for retailers to create an experience that is out of the ordinary – it’s all about creativity and experimentation.”?No one else in the industry is in this territory and it provides us with the perfect platform to take Corky’s to the next level.




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter