Corky’s offers Curious serves

12 November, 2010

Global Brand’s Corky’s liqueur is being supported by a £1 million campaign with a circus freak show theme.

The Curious World of Corky’s will use POS and in-outlet activity to promote unusual serves such as twisted shots and pitchers served in teapots.

The supplier said off-trade retailers could use the serves – which have been principally devised for bars and pubs – to drive sales in take-home.

The serving suggestions include pouring Corky’s Strawberries & Cream over vanilla ice cream or adding Corky’s White Chocolate to an after-dinner cappuccino.

Kate Hodson, core brands manager at Global, said: “There are a million and one ways for retailers to create an experience that is out of the ordinary – it’s all about creativity and experimentation.”?No one else in the industry is in this territory and it provides us with the perfect platform to take Corky’s to the next level.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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